THE MESSAGE OF LOVE BEHIND THE AMAZON PRIME 2016 COMMERCIAL

It was just this Sunday gone that I ended up having a kitchen-based sermon of sortsā€¦.not deliberately mind, but in the sort of wandering way that life sometimes steers us in the direction of deeper revelations.

I had apprehensively dropped off my youngest at Baby Church, nappy-less & all knickered up with a script to boot for the helpers, to facilitate what I hoped would be a seamless continuance of her in-flight pottyĀ training. Ā Thus, I developed a strong urge for a shot of caffeine to steady yours truly in the wake of that not-so-wise decision.

So hereā€™s wishing you and yours a blissfully insightful and peace-abounding Christmas

Enjoy the AMAZON PRIME video below.

THE AMAZON PRIME ADVERTĀ  Ā  Ā  Ā That Amazon Prime Advert And The Christmas SpiritĀ  Ā  Ā Ā That Amazon Prime Advert And The Christmas Spirit

In the comforting space of the nearby church kitchen, I happened upon a conversation I wasnā€™t so keen to leave. Maybe I needed more than a caffeine boost after all or did I simply wantĀ to be within dashing distance should my darling little honeybun proceed to create a bespoke puddle or worse!

AMAZON PRIME CHRISTMAS ADVERTISEMENT

Our ramblings led us to watch a clip of the 2016 Amazon Prime ChristmasĀ advert currently racking up rave reviews with YouTube viewsĀ hitting theĀ 1.3M mark! Filmed to the backgroundĀ tunes of Ludovico Einaudi, it tells theĀ story of a lifelong friendship betweenĀ a Vicar & an Imam (played by real-lifeĀ practitioners) who meet up for aĀ cuppa and decide to surprise eachĀ other with gifts of the same set of kneeĀ pads. Grab the tissue box guys! I had to, in small part to save my preciousĀ layer of LancĆ“me ‘Teint Idole Ultra 24H’ foundation. AmazonĀ Primeā€™sĀ festive advert isnā€™t all mince pies and Kum-bah-yah; itā€™s deep and it worksĀ the guts!Ā Could just be soppy old me, but this is one of those experiencesĀ which keeps on tugging and probing and teaching and then some.

Watch The Christmas Advert Above

That Amazon Prime Advert And The Christmas SpiritĀ  Ā That Amazon Prime Advert And The Christmas SpiritĀ  Ā That Amazon Prime Advert And The Christmas Spirit

This profound message of unity, compassion (rather than tolerance) and selflessness couldnā€™t be timelier than in times such as these when we despair over a multitude of overt and covert forms of discrimination, threats of walls being erected, nightmarish protest votes like Brexit creating a variety of huge divides and waves civil unrest sweeping nations across the globe, the most horrifyingly close to home being Southern Cameroon. Ā By utilising the counsel of the Christian & Muslim Forum, the Church of England and the Muslim Council of Britain, Amazon respectfully tells a compelling and sensitive story in a manner so exquisitely subtle that most viewers would be hard-pressed not to look inwards, dig deep, question and possibly repent of their own prejudices especially in this seasonā€™s spirit of giving, not just of material things but also of ourselves.

That Amazon Prime Advert And The Christmas SpiritĀ  Ā Ā Shopping Advert And The Christmas SpiritĀ  Ā  Ā Shopping Advert And The Christmas Spirit






So hereā€™s wishing you and yours a blissfully insightful and peace-abounding Christmas. And most importantly as to honeybunā€™s potty training, suffice to say that it is work in tedious progressā€¦

Warmly yours,

ā™„Yekwaā™„

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