Yesterday in Germany, Rihanna announced a new partnership with PUMA. She will become PUMA’s global ambassador for Women’s Training and serve as the PUMA Women’s Creative Director. Rihanna will play a starring role in PUMA’s brand campaign, Forever Faster and be featured along with many of PUMA’s world-class athletes such as Usain Bolt and Sergio Aguero. Rihanna will work with PUMA to design and customize classic PUMA styles as well as create new styles, influencing product collections as early as Spring 2015.
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The new announcement has further fortified her fashion skills listed on her curriculum vitae. This is not her first experience within the fashion industry as she already has a heap of work experience under her belt. Rihanna already has her own fragrance range ROGUE from Perfumes by Rihanna which was nominated for Celebrity Fragrance of the Year early in the year. The songstress and glamorous celebrity has worked with high street labels like M.A.C cosmetics and River Islands.
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Do you think Riri is creative enough on the fashion lane to lead such a well established active wear label? Will her career exploits divert her energy from music in the near future? Let us know if you are excited about her new contract and will be buying future products from her range.
Thanks for coming by and I do hope you enjoy reading and will come back for more.
Hugs-Mammypi
